How Nature’s Path Pioneered Organic Breakfast Cereal 40 Years Ago

When most organic food brands faced pressure to sell

to multinational corporations, Arjan Stephens and his family chose a different path. As President of Nature's Path Organic Foods, Stephens has helped steer the company his parents founded 40 years ago to become one of the last major independent organic brands in North America. Under his leadership, the company has not only resisted acquisition offers but has built a $40 million food bank donation program that proves purpose and profit can coexist. In this conversation, we explore how Nature's Path educated consumers on organic food before it was mainstream, the

company's approach to brand architecture and innovation, why staying family-owned matters to their mission, and how they're using product lines like Love Crunch to address food insecurity.