How NOT to screw up switching your app to subscriptions
No se pudo agregar al carrito
Solo puedes tener X títulos en el carrito para realizar el pago.
Add to Cart failed.
Por favor prueba de nuevo más tarde
Error al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tarde
Error al eliminar de la lista de deseos.
Por favor prueba de nuevo más tarde
Error al añadir a tu biblioteca
Por favor intenta de nuevo
Error al seguir el podcast
Intenta nuevamente
Error al dejar de seguir el podcast
Intenta nuevamente
How NOT to screw up switching your app to subscriptions
-
Narrado por:
-
De:
The week I recorded this episode, a popular iPad app made the switch to subscriptions and totally screwed it up. Drawing on that example and our own experience, I give suggestions on switching an existing app to subscriptions. Tune in to hear my 3 lessons for making the switch without blowing up your business.
On this episode, you'll learn:
- Why you should be extra generous with existing customers
- Why you shouldn't take away features
- How to structure your communications
- And why more apps should switch to subscriptions
Other resources
- Matt Ronge on Twitter
- My Twitter thread on app subscriptions
- A followup blog post that goes into more detail
Todavía no hay opiniones