How NIL is Reshaping the New Era of Women’s Sports

How NIL is Reshaping the New Era of Women's Sports
Season 3 Episode 11

Today on Click Clack, we’re unpacking the Diana Taurasi x Paige Bueckers golf video, aka the most unserious, intimate, chemistry-filled piece of wbb content we’ve gotten in MONTHS. Why did 12 minutes of golf tell us more about them than a year of media day quotes? Because when you take the basketball away… the real stuff comes out.

Lauren & Jacki break down the chaotic-aunt-energy, the little-sister vibes, the gentle bullying, the mentorship, the looks, the laughs, all the tiny moments that make fans fall in love with players as humans, not just players. This is the new blueprint for peak storytelling. Hoopers golfing = reality TV. We said what we said.

Then we switch gears and dive into how NIL is shaping the next generation of women’s basketball stars. These college players are showing up like fully-formed startups: brand kits, media plans, merch links, negotiations, the whole thing. NIL isn’t just about money... it’s building confidence, identity, power, and a new era where players grow the sport before they ever hit the league.

Plus: life updates, questionable decisions (which may or may not involve holiday decor), wholesome moments, adulting wins, and the random stuff Lauren and Jacki may or may not regret admitting on mic.

TAP IN:
👉 Who should golf next?
👉 Which NIL star feels the MOST like the future of basketball?

🎙️ Subscribe to join us on this journey of growth, identity, and the future of women’s sports.

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