How Much Is Your Business Really Worth?

Most owners think they know what their business is worth. Buyers usually see a very different number. In this episode, Alex and Byron get into transferable value, the part of the business a buyer can trust will survive without the owner.

They share why traditional business advice misses the mark for small and mid-sized companies, and why people, leadership, and team dynamics end up driving more of the valuation than most owners expect.

Topics covered:
• Why perceived value and transferable value rarely match
• The PRO framework: People, Risk, Opportunity
• What made a recent 7× EBITDA sale possible
• How leadership gaps show up instantly in diligence
• Why attracting talent is now a core leadership skill, not a side task

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