How Minimalist Became a Rs.500 Cr Brand

Build Less. Earn More.

Mohit Yadav built Minimalist into one of India's most talked-about skincare brands, not by spending more, scaling faster, or chasing every trend, but by doing the opposite. In this fireside chat, he breaks down the counterintuitive operating principles behind Minimalist's growth: why SKU restraint is a strategic weapon, why most CAC optimization is just theatre, and why the hardest founder skill at scale isn't spotting opportunity — it's ignoring it.

Equal parts honest and provocative, this conversation is for founders who are tired of growth advice that doesn't compound.

You can also watch the full episode on the DSGCP website.