How Michelle Cunningham Built a $5M Business from Scratch

In this episode, Daniel Pope sits down with Michelle Cunningham, a former done-for-you client turned multimillion-dollar entrepreneur.

From shy beginnings to bold business moves, Michelle shares her journey of launching a $5M brand with just $50 in Facebook ads, a homemade 70-page workbook, and a commitment to doing things the right way.

This is not just another success story...
It is a deep dive into the mindset, systems, and decisions that actually scale a digital business

What You’ll Learn
✅ How Michelle overcame imposter syndrome to own her voice
✅ Why over-delivering value created unexpected momentum
✅ The $50 ad test that changed everything
✅ How a simple workbook sparked a 7-figure product line
✅ When she knew it was time to hire and delegate
✅ Her heartfelt take on mentorship and sustainable growth

If you are building a business and want to grow without burning out
This conversation will show you what is truly possible

📩 Want to work with Daniel and the Be Known team?
Visit: https://beknownonline.com/

📚 Resources
Michelle's Website: https://michellecunningham.com
Michelle’s YouTube: https://www.youtube.com/directsalesmichelle