How Media shapes Mindsets

From FM radio to digital feeds, the language we consume decides the mindset we carry. How Media Scholar Vineet Kumar turned FM Radio tapes into insights to discover what shapes the way we speak, listen, and think?
Vineet breaks down the linguistic DNA of modern media using a rare archive of FM radio language tapes from Radio City and Radio Mirchi. From decoding the “secret sauce” of listener engagement to mapping how Hinglish became the country’s cultural heartbeat, this conversation dives deep into the intersection of language, media, culture, and power.

We also explore his upcoming book Bachelor’s Kitchen — a call to self-care, independence, and taking pride in cooking for yourself. Because language changes culture… and so does feeding yourself with love.

If you care about storytelling, communication, culture, media, or simply understanding the world around you, this episode is for you.

#VineetKumar #MediaScholar #Hinglish #RadioCity #MandiMeinMedia #LanguageDNA #Radiomirchi #BroadcastCommunication #MediaStudies #Bachelor’sKitchen #StorytellingScience #OffAirOriginals #SimranKohli #selfcare #media #podcast

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