How MOQs affect designer’s options

Ankur & Mike breakdown some of the most common misconceptions when it comes to packaging design and managing clientele expectations. You'll definitely hear about copycats in the industry, what it takes to disrupt an industry, and the impact designers have for new brands.  

HOW MOQS AFFECT DESIGNER'S OPTIONS  

When it comes to impact, minimum order quantities (MOQs) are a big deal in the supply chain. MOQs impact everything from cost to packaging options available. If you don’t meet the MOQ of your supplier, you may not be able to get your product packaged how you want – leaving you stuck with generic packaging or no packaging at all! So if you’re looking for something more than the bare minimum in terms of packaging and presentation, make sure to factor MOQs into your decision-making process. Otherwise, you could end up with a less-than-ideal outcome that fails to properly showcase your product!   

In short: when it comes to impactful packaging options, MOQs matter. Make sure to do your research and consider MOQs when planning for packaging that will really make a statement!   

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