How Liz Connolly Scaled Trifecta to $100M & Why She’s Betting Big on AI Next

Former Trifecta President Liz Connolly joins Glenn & Cam to talk AI, entrepreneurship, leadership, and the lessons learned from scaling a $500M company. Learn how she’s helping founders adopt AI through her new venture, Katsu, and what it really takes to grow without burning out.

In this episode, Liz Connolly (Founder and former President of Trifecta), the $500M healthy meal delivery company, opens up about her journey from sales professional to high-impact entrepreneur. After nearly a decade of scaling Trifecta into one of the biggest names in healthy eating, Liz transitioned into a board role and launched her next venture: Katsu, a company dedicated to helping founders and executives adopt AI through The AI Academy.

Liz shares how AI is transforming both personal and professional life, why staying grounded in your values matters more than ever, and how founders can use AI strategically to grow revenue, boost efficiency, and avoid burnout.

Whether you're an entrepreneur, AI-curious, or scaling a business, this episode delivers practical tools, leadership insight, and real-world lessons from someone who’s built at the highest level.
Key takeaways:

• The impact of AI on both business and everyday life
• The founding and scale-up journey of Trifecta
• The strategic and logistical hurdles of running a national meal delivery service
• Why values, culture, and integrity matter deeply in fast-growing companies
• How she mentally and professionally transitioned into her new AI venture, Katsu
• Her approach to leadership, lifelong learning, and navigating the rapidly evolving AI landscape
• Practical advice for preventing burnout while pursuing big goals
  

Liz also shares what excites her about the future of AI and offers guidance to founders who feel overwhelmed by the pace of innovation.


Connect with our guests:
https://www.youtube.com/@liz.connolly/
https://www.instagram.com/katsu.learning/
https://www.facebook.com/learnkatsu/