How I Wrote This  Por  arte de portada

How I Wrote This

De: Brett Gordon and Karen Winterich
  • Resumen

  • "Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
    Brett Gordon and Karen Winterich
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Episodios
  • Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett
    May 28 2024

    In the final episode of season 1, JMR Co-Editor Brett Gordon speaks with Yufeng Huang, Paul Ellickson, and Mitch Lovett about their paper Learning to Set Prices.

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    50 m
  • Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero
    Apr 28 2024

    JMR Co-editor Karen Winterich talks with Annika Abell, Carter Morgan, and Marisabel Romero about the impact of star ratings relative to numerical ratings. Their findings are published in “The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions”. You’ll also want to hear how their experience complying with the new JMR Research Transparency policy when their manuscript was conditionally accepted.

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    44 m
  • Ep. 8 - Joyce Liu and Anirban Mukhopadhyay on Favorite Possessions and Well-Being
    Mar 19 2024

    In Episode 8, JMR Co-editor Karen Winterich talks with Joyce Liu and Anirban Mukhopadhyay from Bayes Business School, City, University of London about how they, along with coauthor Amy Dalton, developed an idea from movie night into a JMR publication, “Favorite Possessions Protect Subjective Well-Being Under Income Inequality”. The article finds effects of income inequality on feelings of deprivation can be attenuated by focusing on a favorite possession, but we’ll hear how the idea started out with a different focus before the role of favorite possessions became clear. You’ll want to listen to learn why the final submission of this article is unforgettable for one of the authors plus how the nuggets they uncovered along the way shaped the paper.

    Listen on Apple, Google, Spotify or wherever you get your podcasts. Follow the podcast on Twitter (@HIWTPod) or visit the podcast’s homepage.


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    40 m

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