Look, I'm just going to say it – showing up on camera sometimes feels awkward as hell.

I've been doing this for six years and there are still days where I'd rather do literally anything other than film video content – and I know I'm not alone in this.

But that’s the reality of running a business. And if you want people to actually connect with you and your business, you've got to show your face, use your voice and share your magic.

And I don't mean it needs a perfectly polished, Hollywood-level production. I mean you, being human, sharing your message.

Sure I could tell you to just “show up” and “be authentic” – but that’s not exactly helpful advice when you're sweating through your third take wondering why you can’t get it right.

So I’m calling in the big guns – Chantelle from Pink Sunnies Social.

Chantelle has an incredible background in film, social media, and events that's taken her from London to Los Angeles and back home to Australia. And for over a decade, she's been helping business owners step out of the shadows and actually show up – pink heart-shaped sunglasses and all.

What I love about Chantelle is that she started hiding behind those iconic pink sunnies because she was scared to show her face too. And now? She's creating content that helps other people find that same confidence.

In this episode of the How I Do Content Podcast, we talk about how to actually build confidence on camera even when you’re someone who doesn’t love the spotlight.

So if you've been avoiding making video content – this one's for you.

CONNECT WITH CHANTELLE KERWIN

• Follow Chantelle on Instagram @pinksunniessocial
• Find out more https://pinksunniessocial.com.au/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

camera confidence, how to show up on camera, introvert on camera, video content tips, film industry content secrets, framing your shot, how to film yourself, talking to camera tips, content that converts, personal branding 2026, human-led content, AI vs human content, authenticity in content, how to stand out online, content overwhelm, video practice tips, how to stop feeling awkward on camera, content creation workflow, building confidence on video, storytelling for business, high-quality content tips, why your videos feel awkward, social media video tips, showing your face online, Instagram video tips, algorithm-proof content, content memorability, relatable branding, how to attract ideal clients with video, content that cuts through, avoiding AI slop, voice vs AI clones, viral content myths, vanity metrics truth, engagement drop Instagram, talk-to-camera reels, voiceover alternatives, content repurposing, video messaging clarity, building a personal brand online

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Can you believe that in just over a month we’ll be waving bye bye-bye-bye to 2025 and welcoming in 2026 – that’s wild right?!

I swear to dog we started 2025 like 5 minutes ago – but here we are white knuckling it until the end of the year.

And I don’t know about you, but I’ve already started thinking about and planning what 2026 is going to look like for myself and the business.

This is something I do every year around this time because I know when I prioritise it NOW, this means I can actually switch off over the Christmas / New Year period and rest and recharge…

Knowing that come January, I can dive straight into creating magic without feeling like I’m already 5-steps behind.

You’re setting yourself up for success when you have a plan to guide you. And I know this time of the year is hectic and you’re eye-balling that break – but the most successful people in business aren’t waiting until next year. They’re doing it now.

So in today’s episode of the How I Do Content Podcast, I’m going to take you through my simple and powerful yearly planning process.

It only takes around 30 to 60 minutes AND will set you up for success (with less overwhelm and stress) in 2026.

So let’s get planning!

WORK WITH ME IN 2026

If working with me in 2026 is something you’ve been thinking about, the best place to do that is inside Micro Messaging.

Right now, I’m calling in witches and wizards to start in January.

The price is going up in January, so if you want to lock in 2025 pricing, either jump on the waitlist or be ready when I drop the details in the next week.

https://thesocialbolt.com.au/messaging-waitlist/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

Yearly business planning, 2026 business plan, how to plan 2026, end-of-year business planning, online business planning process, annual planning for entrepreneurs, year-in-review questions, business reflection questions, how to set business goals, 2026 goal setting, business revenue goals, offer suite audit, how to review your offers, pricing increase strategy, when to raise prices, 2026 launch plan, launch planning for online business, marketing plan 2026, content planning 2026, capacity planning for entrepreneurs, time-off planning for business owners, business support team planning, when to hire a VA, when to hire a business coach, business investments 2026, financial review for small business, marketing data review, sales data review, audience growth tracking, conversion rate review, planning for business growth, avoiding overwhelm in business, how to plan your business year, simple business planning process.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Every year it happens.

You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional.

And then by mid-February… you’re right back in reactive mode wondering what the hell happened.

In today’s episode of the How I Do Content Podcast, I’m breaking down why this cycle keeps repeating itself – and spoiler alert: it has nothing to do with your motivation, organisation, or discipline.

The real reason you slip back into reactive marketing is because your messaging isn’t doing the job it’s supposed to do.

When your messaging is unclear, everything you create becomes guesswork. You default to random acts of marketing, posting whatever pops into your head, filling space, relying on pressure or inspiration, and hoping it magically works.

And without strong messaging, your marketing has no direction – so of course it becomes reactive.

I’m diving into the three specific messaging mistakes keeping you stuck in this pattern: the chaos that happens when you create random content with no intention, the trap of speaking only to your warm audience (and accidentally blocking your own sales pipeline), and the reason people love your content but still don’t take the next step.

These are the patterns pulling you back into reactive mode year after year – and once you see them, you can change them.

If you want 2026 to be the year you finally break out of reactive marketing and step into proactive, intentional messaging that actually attracts, moves, and converts your audience – this episode is your sign to fix your messaging.

CHOOSE YOUR MESSAGING PATHWAY

Pathway 1: Micro Messaging (6 months of wizard-level support)

If you want powerful messaging that consistently attracts and converts your dream clients, join the waitlist to access the 2025 pricing before it increases in January.

https://thesocialbolt.com.au/messaging-waitlist/

Pathway 2: The Messaging Fastrack Intensive

Need your 2026 messaging + launch plan sorted fast? Limited end-of-year spots available, with something extra special for fast action-takers.

https://thesocialbolt.com.au/the-messaging-fasttrack/

TOPICS COVERED IN THIS EPISODE

reactive marketing, marketing consistency, marketing discipline, marketing planning, messaging strategy, business messaging mistakes, random acts of marketing, inconsistent content creation, content strategy for business, warm audience vs cold audience, top-of-funnel messaging, growing your audience online, sales pipeline problems, why my content isn’t converting, audience not buying, content that drives action, creating demand with messaging, improving messaging clarity, how to fix your messaging, why messaging matters in marketing, marketing momentum, content that moves people to buy, breaking reactive marketing habits, proactive marketing strategy, messaging for 2026 business growth, how to attract new leads, blocked sales pipeline, content that converts buyers, marketing direction and messaging, Micro Messaging program, messaging fast-track support.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE