We’ve started 2026 with a whole lotta hoopla around what’s “dead” in the online space.

I think I’ve seen every single offer type and marketing channel on its deathbed and we’re only a month into the new year.

But the truth about what offers really sell especially in 2026 – well that might surprise you.

It’s this kinda discourse that often leads to brilliant + bright wizards (who have proven offers), suddenly becoming convinced they need to scrap everything and start over.

When sales are slower than usual…

When people take longer to make purchase decisions…

When content is not driving conversations + conversions like it used to…

All of a sudden those “death” claims start to swirl in your mind and you find yourself thinking – Maybe I need a new offer. Maybe my price is too high. Maybe I should just run a flash sale.

But here's the plot twist: Your offer isn't the problem.

And in today’s episode of the How I Do Content Podcast, I'm breaking down what actually makes offers sell in 2026 – and it has nothing to do with creating something new or joining the race to the bottom on pricing.

So let’s begin.

SIGN UP FOR THE OBVIOUS CHOICE OFFER MINI-MIND

Over 2 weeks in the Mini-Mind, we're taking your existing offer and upgrading the messaging using the Bolt 3D framework.

You'll walk away with messaging that:

• Makes your dream clients instantly recognise themselves and think "THIS is exactly what I need"
• Creates genuine urgency so they prioritise buying from YOU today
• Positions you as THE obvious choice in your space

No more second-guessing what to say about your offer.

No more wondering why people aren't buying.

No more losing sales to people who don't deliver at your level.

Just clear, compelling messaging that actually sells the offer you've already built.

It’s only $47 and we start on the 23rd February – sign up at https://thesocialbolt.com.au/mini-mind/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

how to sell my offer in 2026, why my offer isn’t selling, improve sales without creating a new offer, fix messaging to increase sales, messaging strategy that converts, why people aren’t buying my offer, increase conversions with messaging, stop getting I’ll think about it objections, how to stop getting ghosted on sales calls, sell without discounting prices, sell high value offers in a saturated market, differentiate your offer from competitors, create urgency without scarcity, messaging that makes people buy now, how to position my offer as the obvious choice, messaging framework for selling offers, authority based messaging strategy, demand driven messaging, desire based marketing messaging, offer positioning for online business, convert leads into buyers with messaging, fix slow sales without changing my offer, messaging optimisation for existing offers, increase sales without lowering prices, messaging audit for online business

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
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Video Link: https://youtu.be/WY8-lVlLhWE

Something I do constantly in my business and with my clients is auditing messaging to figure out what's actually working and what needs to change.

Because messaging is something you’re always working on, evolving and refining (well you should be).

Now when people are trying to figure out if their messaging is working and doing its job – they often approach it the wrong way.

They look at vanity metrics, they panic when something doesn't work immediately, or they're constantly pivoting because they're bored.

And you might be thinking “woah, that’s me Tahryn…”

But never fear because in today’s episode of the How I Do Content Podcast I'm walking you through my messaging audit process – the same one I use with my private clients and the framework I built for my Micro Messaging students called The Messaging Spell Checker.

Let’s get into it.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

messaging audit process, how to audit messaging, messaging audit framework, how to analyse messaging performance, messaging not converting, why my content isn’t getting engagement, messaging strategy for coaches, messaging strategy for service providers, ideal client messaging research, content engagement but no sales, offer positioning strategy, messaging vs marketing metrics, diagnosing messaging problems, desire demand differentiation framework, messaging foundation audit, why my offer feels like a nice to have, how to position an offer as essential, differentiation in online business, sounding generic in marketing, how to stand out in crowded market, messaging for online business owners, messaging evolution strategy, messaging optimisation process, analysing what’s working in content, messaging system for business growth

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

So unless you’ve been living under a rock you would know that the start of 2026 has seen 2 of the biggest names in marketing make huge decisions about the future structure of their businesses.

Jenna Kutcher is pausing her chart-topping Goal Digger Podcast after over 900 episodes and 115 million downloads.

And Amy Porterfield is retiring her program Digital Course Academy (DCA) after nearly a decade.

When I started my business 7 years ago, these 2 women were considered the go-to people for online businesses. And fun fact, when I launched this podcast back in 2021 and I hit #1 on the marketing charts in Australia – guess who was #2 + #3? Yep, Jenna + Amy.

Fast forward to now and when they made their announcements it sent shockwaves through the online business community. Some people saw it coming so they weren’t surprised and then some promptly hit the panic button.

Does this mean podcasts are dead?

Should I not bother launching my course?

Is this the end of online business?

For the love of dogs some people need to calm the damn farm – because this doesn’t mean podcasts or online courses are dead. Not even close.

So in today’s episode of the How I Do Content Podcast I’m talking about why you need to stop believing anyone who says a particular marketing strategy is dead. Plus what actually determines whether something will work for YOUR business, and when you should actually quit a strategy.

Let’s get into it.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

marketing strategy, Jenna Kutcher, Amy Porterfield, Goal Digger Podcast, are podcasts dead, are podcasts worth it in 2026, is podcasting still effective for business, are online courses dead, do online courses still sell, is selling courses still profitable, Jenna Kutcher podcast ending, Amy Porterfield Digital Course Academy closing, marketing strategies that still work, marketing strategies 2026, best marketing channels for small business, email marketing still effective, does SEO still work, do Meta ads still work, organic social media worth it, content marketing still works, how to choose a marketing strategy, when to stop a marketing strategy, how to know if a marketing strategy is working, podcast ROI for business, course creation ROI, long-term marketing strategies, sustainable marketing strategies, marketing strategy for service based business, marketing strategy for online business, content strategy that converts, why marketing strategies stop working, marketing myths 2026

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE