How Houston Hot Chicken Conquered the Fast-Casual Space

Serial entrepreneur Edmond Barseghian shares how he built Houston Hot Chicken from a pandemic recipe with his sister into one of America's fastest-growing restaurant brands, selling 100 franchises in just 5 months and becoming Las Vegas's #1 restaurant. Learn his unconventional strategies including monthly car shows, premium customer experiences, and how he applied lessons from 12 previous businesses to revolutionize the hot chicken space with 26 locations, 300+ franchise commitments, and plans to reach 200+ restaurants within three years.

~This episode is sponsored by: Gusto → https://gusto.pxf.io/PBN ~
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