How Hormel Foods Responds to Evolving Consumers, Protein Demand

In today’s episode, Jason Baskin, director of Retail Strategy and Business Transformation of Hormel Foods Corporation talks about the ways in which the 135-year-old company continues to evolve and grow. Guided by a tight focus on consumers and on providing what the company calls “real food protein,” Hormel feels well-positioned to move into a new phase of growth.

In addition, Baskin offers insights into some of the trends impacting Hormel’s portfolio — from multicultural food influences to the growing specter of GLP-1 weight-loss drugs — and what Hormel’s approach has been to addressing those trends.