How Hayden Wadsworth Built HydroJug Into a Hydration Phenomenon

What does it take to turn a simple water jug into a global movement? Hayden Wadsworth, co-founder and CEO of HydroJug, shares how a scrappy startup from Ogden, Utah, transformed into a household name by combining thoughtful design, relentless resilience, and a strong sense of community. From perfecting the details of bottle lids and straws to keeping the company self-funded through turbulent times, HydroJug’s story is one of perseverance and precision.

In this episode, Hayden opens up about his early sacrifices, working full-time jobs, raising a family, and grinding through his MBA while building HydroJug on nights and weekends. He shares how Utah’s unique culture of hard work and shared values shaped his leadership style, why authenticity drives lasting customer loyalty, and how striving for greatness means more than financial success.

What You’ll Learn:

• How HydroJug went from a garage startup to a viral hydration brand
• The role of sacrifice, persistence, and conservative financial strategy in early growth
• How Hayden balances the demands of work and life
• Why product quality and small details separate good brands from great ones
• How Utah’s community and values fuel consumer brand success
• Hayden’s perspective on resilience, wellness, and achieving greatness in business and life

Connect with Hayden Wadsworth:

• Company Website: HydroJug
• Instagram: @hydrojug
• LinkedIn: Hayden Wadsworth

Want to Connect?
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Meet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle.”

Cheri Waldron, MWCN Executive Director
Jason Roberts, MWCN Podcast Chair and Managing Director, Protiviti
Kevin Jessop, MWCN President and Chief Marketing Officer, IMA
Garit Lawson, MWCN Podcast Vice-Chair, Managing Director, Forbes Partners
Zachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLP
Katie Brown, MWCN Business Operations Specialist
The LaunchPod Media Team.