How Harry’s co-founder turns customers into lifelong fans

Here’s the secret to building brand loyalty: create things people actually like. This week on The Big Idea with Elizabeth Gore, Harry’s co-founder and Mammoth Brands co-CEO Jeff Raider joins the show to answer the question: How do I create customer loyalty? Mammoth Brands, the parent company to Harry’s, Flamingo, Lumē, and Mando, prides itself on their motto, “create things people like more.” Raider shares his entrepreneurial stories with Gore and explains how putting the customer at the forefront of every business decision has helped generate brand loyalty. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. Thoughts? Questions? Fan mail? Email us at [e-mail] Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.