How Friction Costs You Sales (and How to Stop It)

Customers don’t stop shopping with you because your products aren’t good — they stop because something in the process makes it too hard.

In this episode, we look at friction — the small frustrations that quietly cost you sales.
It might be a slow website, unclear pricing, a checkout that takes too long, or a customer walking in and not being greeted. These are simple problems to fix once you notice them.

We’ll talk through how to spot friction in your store and online, what to do to remove it, and how small improvements can lift your sales without big costs.

We’ll also look at why connection after the sale matters — how to get customers onto your database, use email well, and make sure they keep coming back.

This is a practical, step-by-step look at what really makes customers choose you, return to you, and recommend you to others.

If you know things could run smoother but you’re not sure where to start, this episode will help you see your business through your customers’ eyes — and show you how to fix the small things that make a big difference.

👉 Need help finding and fixing friction points in your business?
Book a Retail Strategy Session at theretailmarketers.com/pages/retail-consultation

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