How Empathy Drives Revenue (and What Most Brands Miss)

What if empathy wasn’t just a “nice to have” in your social strategy, but the very thing driving your revenue?

In this solo episode, I break down how emotional intelligence and human-first interactions translate into measurable growth. From reducing churn to capturing buying intent in your DMs, this is the business case for making empathy a frontline metric.

You’ll hear about:

• Why response time + tone = your secret retention strategy
• What real empathy looks like (hint: it's not "we're sorry for the inconvenience")
• KPIs that prove caring actually converts
• How to reframe empathy for your CFO, not just your team
• Our “bar tab” method for empowering agents with autonomy

If you’ve ever struggled to explain why your social care team matters—or why empathy belongs in the boardroom—this is the language you’ve been looking for.

🔗 Mentioned in This Episode:

• Book a Social Care Audit
• EMPATH Framework: Listen to Ep. 36 with Phil Treagus