How Does Selling Direct Actually Work?

We’ve mentioned, once or twice, the value of selling direct. But how does it actually work? In this episode, Lauren & Matt walk through the direct sales cycle and answer some common questions, including:

• How do transactions work?
• Who handles customer issues?
• What am I supposed to do with my customer data?

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Watch this episode on YouTube!

Dive Deeper

💡 Check Out These Resources

• Joanna Penn’s Store FAQs
• Lulu Direct Knowledge Base
• Lulu’s Pricing Calculator
• Lulu Direct

💡 Listen to These Episodes

• Ep #22 | Using Customer Data to Grow Your Business
• Ep #31 | Your 7-Step Guide to Building an Online Bookstore
• Ep #39 | Pain Point Solutions for Your Ecommerce Store

💡 Read These Blog Posts

• Customer Service and Your Ecommerce Business
• Setting Up and Managing Shipping Options in Lulu Direct
• 5 Tax Tips for Authors: A Tax Guide for Independent Creators

💡 Watch These Videos

• Webinar | Lulu Direct Best Practices + Q&A
• Playlist | Selling Books Through Your Website
• Shopify, WooCommerce, and

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