How Does Self-Publishing Really Work? The Truth About Hybrid Publishers, Royalties, and Book Marketing

Thinking about self-publishing a book but not sure where to start?

In this episode, Donald Dunn speaks with Michelle DeFilippo, founder of 1106 Design, about what self-publishing really means today — and how authors can avoid expensive publishing traps.

They break down:

1. The difference between self-publishing, traditional publishing, and hybrid publishers
2. How some publishing companies charge authors thousands while still taking royalties
3. What professional book editing and cover design actually cost
4. Why authors must hire experts instead of doing everything themselves
5. How Amazon royalties really work (and what percentage you actually keep)
6. Why most authors never recoup their investment
7. How speakers and consultants can use books to build authority and generate income
8. The truth about becoming an Amazon bestseller
9. Common mistakes new authors make

If you are a veteran, entrepreneur, speaker, or aspiring author, this episode will help you understand the real costs, risks, and opportunities in modern publishing.

Before you invest thousands into editing, design, or a hybrid publishing package, listen to this conversation.

Links referenced in this episode:

1. 1106design.com
2. barracksmedia.com

Companies mentioned in this episode:

1. 1106 Design
2. Amazon
3. IngramSpark