How Do You Write a Book That Still Sells 20 Years Later? | Marita Tedder

If you want to write a book that stands the test of time, what separates a short-term release from a decades-long bestseller?

In this episode of Authors After Action, host Donald Dunn sits down with bestselling author Marita Tedder, also known to many readers as Marita Littauer, whose landmark personality book Wired That Way has remained in continuous publication for more than twenty years.

Drawing from a career that spans writing, speaking, training communicators, and leading conferences, Marita shares what truly makes a book worthwhile, how authors build lasting audiences, and why clarity of message is the foundation of long-term success.

She is widely known as the bestselling author of over twenty books, including Wired That Way, a personality classic that has remained in continuous publication for more than two decades. Marita (1)

This conversation goes far beyond writing mechanics. It explores platform building, speaking before publishing, marketing realities, and the discipline required to keep your work relevant in an increasingly crowded publishing world.

Topics Covered:

1. The first question every aspiring author must answer
2. How to know if your message is strong enough
3. Why many self-published books struggle
4. Building an audience before you publish
5. Using speaking to refine your material
6. Marketing strategies that extend a book’s lifespan
7. Authentic writing in the age of AI

Whether you are an aspiring author, entrepreneur, speaker, or creative professional, this episode delivers practical insight from someone who has built a lasting career around words and communication.

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