How Did the Best Companies Start with A Different Brand Name?

Did you know that many of the popular brands started off their journey with a completely different Brand name? Yes! That’s right. Be it Google, Facebook, or Instagram, each of these highly successful brands took on the rebranding bandwagon in ways big and small.While some brands changed their business names completely, some shrank and revamped their names in an attempt to change public perception about what they do.

The rebranding process is no less than skating on the ice where one minuscule error may result in an impending collapse. Be it complete brand revamps or logo changes, the industry has witnessed it all.In the present business world where competition is rampant, it’s crucial to get your branding right.

Particularly, your Brand Naming Agency (Product Naming Agency) has to convey more and do more than ever before. Even if all the stars align well and your branding is in line with your goals, times evolve and your brand name might have to be re-thought.Take Facebook, for example. The brand recently changed its name to Meta to be known beyond social media and reflect its futuristic vision. Here’s the announcement:

The name change might not affect the pre-existing image of Facebook. However, rebranding has often proved to be a game changer for brands wishing to face-lift their influence, image, or reach.With that in mind, let’s look at some of the reasons why companies or brands change their names?

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