How Did Square Defeat Amazon (in the calmest standoff in digital payments history)?!

When Amazon decides to clone your product, it’s the stuff of nightmares. Most folks on the receiving end tremble in their CEO boots. And honestly, so did Jim McKelvey (Co-Founder, Square).  Of all the possible strategies, Jim found himself doing something different. Something that could cost him and his company everything. Jim decided to do nothing at all. And here’s the thing: It worked. Learn how exactly Square defeated Amazon in what can only be described as the calmest standoff in digital payments history. Learn more about: The Shake Up HubSpot Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices