How Did Deliveroo Become Worth £2.9Bn?

What starts as a side idea quickly becomes a full-scale obsession. For Will Shu, that obsession turned into Deliveroo, and it began with him delivering meals himself, learning the business from the pavement up.

In this episode, Will takes us inside the early days of building a food delivery company from scratch, including the mistakes no one sees, the moments that tested his resolve, and the realities of scaling at speed under intense scrutiny. He also reflects on everything from riding orders across London to navigating a major antitrust investigation, and the pressure that comes with building a category-defining business in public.

This is a story about founder grit, learning by doing, and why staying relentlessly focused on the customer, even when the stakes are highest, can be the difference between building a product people use and a brand people trust.

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