How Crystalee Beck Built a Life-First Business That Empowers Women

What if success didn’t mean sacrificing the life you love? For Crystalee Beck, founder and CEO of Comma Copywriters, entrepreneurship began with a powerful “why”—the desire to be fully present for her growing family. Nearly a decade later, her company has become one of Utah’s fastest-growing and most decorated creative agencies—recognized on the Utah 100, Utah Business 40 Under 40, and Best of State lists—while championing flexible, meaningful work for professional writers.

In this inspiring conversation, Crystalee shares how she turned a layoff into a launchpad, built a thriving remote team guided by five core values, and learned to balance growth with grace. From letting go of ego to trusting others, setting “life-first” values, and navigating AI’s impact on creativity, her story proves that purpose and profit can thrive side by side.

What You’ll Learn:

• Why a powerful “why” matters for your business plan
• The five core values that define Comma Copywriters’ culture
• Lessons from nearly a decade of growth, trust, and leadership
• How to navigate AI in creative industries without losing your voice
• The story behind the High Five Grant and supporting mom entrepreneurs

Connect with Crystalee Beck:

• Website: teamcomma.com
• LinkedIn: Crystalee Beck
• Instagram: @commacopywriters
• The Mama Ladder / High Five Grant: highfivegrant.com

Want to Connect?
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Meet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle.”

Cheri Waldron, MWCN Executive Director
Jason Roberts, MWCN President and Managing Director, Protiviti
Kevin Jessop, MWCN Podcast Vice-Chair and Chief Marketing Officer, IMA
Garit Lawson, MWCN Podcast Chair, Managing Director, Forbes Partners
Zachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLP
Katie Brown, MWCN Business Operations Specialist
The LaunchPod Media Team