How Creator Sports Network Is Delivering Gen Z Scale Without Cannibalizing Broadcast
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
How Creator Sports Network Is Delivering Gen Z Scale Without Cannibalizing Broadcast
-
Narrado por:
-
De:
Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time.
Recorded live at Advertising Week New York, this episode of AW360 Live dives into how the Creator Sports Network is rethinking sports distribution for an audience that simply isn’t showing up for traditional television. Instead of forcing fans to change behavior, CSN takes live sports directly to where Gen Z and Gen Alpha already live: YouTube, TikTok, Twitch, Instagram, and creator-led communities at scale.
Prince unpacks why creator-distributed live sports are non-cannibalistic, how brands are moving beyond 30-second ads toward baked-in, conversational integrations, and why challenger leagues are leaning in fast. From lessons learned in gaming and live streaming to a bold vision of “a million ESPNs,” this conversation explores what the next five years of live sports, fandom, and cultural moments will actually look like.