How Colour Profiling Helps You Stand Out and Win More Valuable Clients

If you’re an HR Consultant who wants to offer something your competitors don’t, something that instantly makes clients trust you more and rely on you more… this episode is for you.

I sat down with Tom Vivace — People expert, L&D specialist, and Founder of Viva People — to unpack why colour profiling is one of the simplest commercial advantages any HR consultant can add to their business.

In this conversation, you’ll hear:

• Why colour profiling cuts through drama and turns complex behaviour into a simple, shared language.
• How it helps you diagnose problems before they become grievances.
• Why it’s easier to sell than you think — and why clients usually refer you after doing it.
• How you can use it to coach leaders, build better teams, and add real value to every proposal.
• The truth about natural vs. adapted behaviour, and why understanding both changes the way you work.

So if you want a simple, affordable, high-impact service that helps you stand out from every other HR consultant… tune in.

This might be the missing piece you’ve been looking for.

Here's the link to get in touch with Tom: https://vivapeople.co.uk/

Timestamps:

00:00 – Introduction: Why HR Consultants Need Strategic Tools Beyond Policies
01:00 – What Is Colour Profiling? Simple Definition for HR Consultants
02:30 – How Psychometrics Improve Communication, Teamwork, and Culture
04:10 – The Real Reason Businesses Love Colour Profiling (Easy to Understand Results)
05:20 – Why Colour Profiling Works at Every Level: Junior to C-Suite
06:40 – Using Colour Profiling to Fix Poor Email Communication and Misunderstandings
08:00 – Why HR Teams Use Psychometrics: Conflict Reduction and Psychological Safety
10:10 – Colour Profiling for Change Management and Team Restructures
12:00 – How HR Consultants Can Use Colour Profiling in Recruitment and Onboarding
14:10 – The Commercial Impact: Reducing Grievances, Drama, and HR Headaches
16:00 – How Colour Profiling Builds Stronger Teams and Faster Rapport
18:00 – Real Example: Opposites Working Together (Yellow vs Blue Energy)
21:00 – Natural vs Adapted Behaviour: What HR Consultants Must Understand
24:20 – Why Your Colour Profile Changes Over Time (And What That Means for Clients)
27:00 – How to Sell Colour Profiling as a High-Value HR Service
29:00 – ROI: Engagement, Retention, Communication and Leadership Development
32:00 – How HR Consultants Can Add Colour Profiling to Their Offers Immediately
34:00 – Where to Start: Getting Trained, Qualified, or Partnering with Tom
35:30 – Final Advice for HR Consultants: Why Colour Profiling Is a Commercial Advantage
36:03 – Outro: Why This Tool Helps You Stand Out in a Crowded HR Market

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Success Squad or the Fastlane Formula to plug the Client Control method into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

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