Why Most Entrepreneurs Resist Coaching — And What It Costs Them

Nichole Lowe was happy enough at her corporate job, but then a life-threatening event happened where she decided it was time to reprioritize. She realized life was short, and she wanted more.

Long before the coaching boom, she became a nutrition coach, and absolutely loved it. But with coaching, she discovered a huge challenge - while anyone could be a coach, no one was helping these coaches run their businesses.

So she founded Zoee.

Today, Nichole talks about the growth of Zoee and the reasons WHY coaching in entrepreneurship is so valuable to growth.

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(00:02:50) "In that moment, the hospital wanted to do open heart surgery."

(00:08:14) "I'm excited. I've got this great training, but on graduation, I have no idea what to do. I don't know where to start. I've got to figure out billing and scheduling and CRM and et cetera, et cetera. And it's just chaotic out there. So that's when I thought, you know what? There's got to be a better way. I had my shark tank moment."
(00:10:21) Finding the Streamlined Solution for Coach Business Management

(00:29:18) Why the User Base Doubled

(00:36:11) "A coach isn't going to provide advice to you. She's just going to help you find that answer within you."

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Today's episode is hosted by Jason Gillikin, and produced by Earfluence.