How CMOs Can Use SEO to Show ROI

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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Ryan Jones discuss the challenges marketing leaders face in proving the value of SEO to the C-suite. They explore how to connect SEO efforts to business outcomes, the importance of tracking metrics, and the need for SEO to be a part of boardroom conversations. The discussion also covers the complexities of outsourcing SEO, the significance of finding the right agency, and how to effectively communicate SEO performance to stakeholders.

Special Guest

Ryan Jones, Marketing Manager, SEOTesting.com

Special Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use.

Simply click this link for the extended trial.

Takeaways

• SEO is often the hardest channel to measure compared to PPC.
• Attribution in SEO is messy and requires a multi-channel approach.
• Free tools like Google Search Console are effective for beginners.
• It's crucial to track the work done by SEO agencies monthly.
• Specialization in the type of SEO work needed is important when choosing an agency.
• SEO should be included in boardroom discussions to highlight its impact.
• Budget allocation should be based on what moves the needle for the business.
• Smaller scale tests can help determine effective strategies.
• Core updates from Google can impact ongoing SEO tests.
• Google recognizes efforts to improve user experience through SEO.

Sound Bites

"SEO is one of the hardest channels to measure."

"It doesn't have to be complicated."

"Find a specialist in the type of work you need."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at [e-mail]
• Visit our website vcmo.uk
• Phone us [phone]

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.