How Broad Content Builds Local Influence: Real Estate, Airbnb & the Rise of ChatGPT - EP. 183

Broad content is the new gateway to local real estate dominance, and it’s reshaping how agents and creators build influence. In Episode 183 of the Social Genius Podcast, hosts Tristan Ahumada and Jeff Pfitzer dive into the rise of ChatGPT (now a global top 5 site), how platforms like YouTube, TikTok, and Reddit are shifting content strategies, and why starting broad online can lead to hyper-local impact offline.

Key Topics Covered:

• ChatGPT’s explosive growth and SEO power
• Why niching down on YouTube still starts with broad awareness
• Airbnb strategy: creating local media for rental traffic
• Real estate branding through micro-content and community building
• How agents can become local “influencers” without selling out
• Turning content into concierge-level experiences for short-term guests
• A fresh look at adaptation vs. stagnation in social media marketing

Real estate agents, Airbnb hosts, and creators. This episode is your blueprint to build local authority through strategic content, not more noise.

Want to grow your reach and stand out in your market? Listen to the full Social Genius Podcast episode now.

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