How Brands are Demand Planning in 2024 with Westernacher's Alexis Lozada

In this episode of Shelf Life, we’re joined by Alexis Lozada, Associate Principal for Supply Chain Planning at Westernacher Consulting. With over two decades of experience at companies like Del Monte Foods and SAP, Alexis shares his unique insights into the evolving landscape of supply chain planning. Together, we explore how consumer goods brands are adapting to trends, leveraging technology, and navigating new challenges in demand planning for 2024. Alexis delves into the skills planners need, the importance of scenario planning, and the strategic shifts reshaping the industry.

Key Topics Covered

• The Planner of the Future: Why modern planners need a blend of communication, quantitative skills, and a network-based perspective.
• Scenario Planning: The pivotal role of scenario analysis in understanding supply chain drivers and managing variability.
• CPG Industry Trends: How changing consumer preferences, private labels, and e-commerce are challenging traditional brands.
• AI in Supply Chain: Separating hype from reality and understanding the practical applications of AI to enhance supply chain processes.