How Billie-Jo Aasen Built a World-Class Music Festival

🌟 What does it really take to build a world-class music festival from scratch?

On this episode of Stop, Look & Listen, 🎙️ host LeTroy Gardner sits down with Billie-Jo Aasen, CEO of The Festival Company and the visionary behind Mudfest, Canada’s largest motorsports and music festival. 🚜🎶

Billie-Jo shares her journey from a tiny Canadian town to producing major festivals across North America, breaking down the risks, planning, and people-first culture behind her success. She also pulls back the curtain on the realities of festival management, lessons from industry missteps, and how Mudfest grew into a family-friendly, community-driven experience.

Beyond the stage, Billie-Jo opens up about how motherhood reshaped her perspective and inspired her growing commitment to youth mental health advocacy, proving that real impact extends far beyond the festival grounds. 💙🧠

Whether you’re an entrepreneur, creative, festival lover, or community builder, this episode is packed with inspiration, hard-earned lessons, and gems you don’t want to miss. 💎🎧 Tap in, subscribe, and share if you believe music, leadership, and live experiences can truly change lives.🎙️

Explore our full family of shows at 👉 www.pushplaypods.com

🔗 Connect with Billie-Jo Aasen
📘 Facebook: https://www.facebook.com/billiejobryce
💼 LinkedIn: https://www.linkedin.com/in/billie-jo-aasen-59428931/
📸 Instagram: https://www.instagram.com/billiejoaasen/
🌐 Website: https://thefestivalcompany.com/

Join LeTroy Gardner for this powerful conversation on Stop, Look & Listen—stream this episode and more now at www.pushplaypods.com.