How BarTaco Scaled to 35 Locations Without Losing Its Soul
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How BarTaco Scaled to 35 Locations Without Losing Its Soul
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Anthony Valletta, CEO of BarTaco, joins Restaurant Leaders Unplugged to share how his team built one of the most unique and people-first brands in casual dining today. From his early days washing dishes to leading a fast-growing concept with over 35 locations, Anthony talks about:
- Building culture at scale without becoming another big-box brand
- Creating a “next-gen casual” dining experience
- How AI and guest data are shaping future loyalty and personalization
- The bold wage equity model that’s transforming team dynamics
- Lessons in humility and leadership from a career across Michelin stars, startups, and corporate giants
Whether you’re a restaurant operator, emerging leader, or brand builder, this episode is full of strategy and heart.
🎧 Connect with our guest:
Instagram https://www.instagram.com/bartacolife/
Website: www.bartaco.com
LinkedIn: https://www.linkedin.com/in/anthonyvalletta
Restaurant Leaders Unplugged with Sebastian Stahl
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