How Artists Are Using Concerts to Move Fans to Action | Pete Kronowitt
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How Artists Are Using Concerts to Move Fans to Action | Pete Kronowitt
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What if a QR code at a live show could route thousands of people to exactly the right place to make a difference — based on where they're scanning from?
Pete Kronowitt is "an activist with a music problem" and board member of Music Declares Emergency. He joins Zena and Mark to talk about the organization's Amplify program — a system that gives artists at any level a simple, trackable way to direct their audiences toward high-impact organizations. He breaks down how it works, why it works, and what a small 10-show tour with a 36% conversion rate taught him about human behavior and mobilization.
Also in this episode: how a songwriting workshop produced a track recorded by 2,500 kids worldwide, and how that project evolved into a solar installation program connecting schools across continents.
Topics: fan engagement · artist strategy · music industry · Amplify program · Music Declares Emergency · behavioral mobilization · school solar partnerships
Connect With Our Guests:
Music Declares on Facebook
Music Declares US on Instagram
Music Declares UK on Instagram
Music Declares on TikTok
Peter Kronowitt:
Spotify
Apple Music
Connect With our hosts:
Zena Harris on LinkedIn
Mark Rabin on LinkedIn