How Armani developed highly effective WeChat ad creative for their target audience
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How Armani developed highly effective WeChat ad creative for their target audience
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Vincent Pueraro and Ivan Wang describe how Armani built a slam dunk campaign on WeChat. High level creative, clear cultural understanding and a (likely affordable) up-and-coming TV star, combined to make a campaign that resonated with the target audience. The guys also talk about how to stay on top of the many versions of Chinese Valentine’s day.
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