How Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands

The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist.

In the case of people, studies have shown that thinking someone is attractive can make you believe that they’re more honest, more intelligent, and more kind.

Even just being taller than average can make people think you’re more skilled than you are.

This is all very interesting, but it also turns out that the Halo Effect has a huge impact on marketing and business…

That’s why, in this episode we’re examining the Halo Effect - and how brands like Apple, Amazon, and Patagonia use it to make customers fall in love with their brands, and you can too.

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