How An Open Access Rail Brand Plans A Direct London–Stirling Link And Why It Matters

We map how Lumo uses open access rail to compete with airlines on price and service, and why a direct London–Stirling link can reshape trips for leisure, students and business. We also unpack the plan for battery‑electric trains and the role of local suppliers onboard.

• What open access rail means and how risk drives value
• Lumo’s one‑class model with at‑seat service
• Competing with airlines on price and simplicity
• Recruiting ambassadors from aviation and hospitality
• Measuring satisfaction through constant feedback
• Why Stirling and the intermediate stops matter
• Leisure, business and university travel demand
• Local producers featured in the onboard offer
• Year‑round frequency to smooth visitor peaks
• Transition from diesel to battery‑electric trains
• Success metrics and potential extensions beyond Stirling

Stirling Business Podcast, Studio King Street, BID, CodeBase, Forthvalley Chamber of Commerce, ApartHotel, Giving Back Program, 45 King Street, Lumo Trains.

Facebook: https://www.facebook.com/people/Studio-King-Street/61581099163683/

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Website: https://studiokingstreet.com/

Host: Paul Murray - ApartHotel & Studio King Street

Producer: Iain Johnston - Johnston Media Podcasts

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