How Alexis Christie Went from Journalism to Working in Social Media for the NFL

If you’ve ever wondered what it’s really like to run social media for an NFL team—or questioned if you’re “good enough” to belong in the creative industry, Alexis did too.

In today’s episode, Cass sits down with Alexis Christie, Social Media Strategist for the Cleveland Browns, to unpack her journey from a communications major at Ohio State to shaping the online presence of one of the NFL’s biggest brands.

In this episode, you’ll learn

• How Alexis pivoted from journalism to social media in the sports industry.
• The behind-the-scenes reality of working in sports media (beyond the highlight reels).
• Why imposter syndrome is so common in creative careers—and how to push through it.
• The importance of staying authentic in high-pressure, fast-paced environments.
• Practical advice for students and young professionals breaking into competitive fields.

Alexis also gets real about the long hours, the doubts, and the unexpected turns that shaped her career—and why trusting the process (and yourself) makes all the difference. Whether you’re pursuing a career in sports, social media, or simply trying to navigate your own creative path, this conversation will provide both encouragement and actionable takeaways.

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• Your creative friend Cass’ LinkedIn