How Alecia Lawyer Is Reinventing the Orchestra

Alecia Lawyer, founder and director of the River Oaks Chamber Orchestra (ROCO), shares her journey of blending creativity with business strategy in the arts. In this episode, you'll hear how she champions people-first hiring, brings innovative tech like interactive apps and QR-coded music to classical music, and builds a strong, values-driven organizational culture. Alecia explains her unique approach to fundraising and brand trust, discusses the importance of staying curious with technology, and reveals how businesses of any kind can ask the right questions to stand out and stay relevant.