How Agencies Should Actually Use Data | EP26

Most agencies already collect plenty of data, but very few use it well. Instead of clarity, leaders end up with dashboards, noise, and gut decisions. In this episode, we share a practical way to use data to make better agency decisions without overwhelming your team or building complex reporting.

Data is not about more reports. It is about recognizing patterns that help you make clearer, faster decisions as an agency leader. Today on The AgencyHabits Podcast, we walk through five practical lenses for using the data most agencies already have. We cover how to analyze engagements, clients, employees, new business, and team sentiment in ways that directly improve profitability, focus, and decision-making.

We also discuss common mistakes, like overreacting to recent data or confusing reporting with insight, and how to build data review into a repeatable leadership habit.

Key takeaways today:

📌 Most agencies already have enough data, but lack a clear way to interpret it.

📌 Engagement-level data reveals which services and scopes consistently drive or destroy margins.

📌 Client-level analysis helps refine ICP, retention strategy, and long-term profitability.

📌 Employee data validates performance patterns beyond gut feel or anecdotal feedback.

📌 New business data clarifies why you win, lose, and attract certain types of clients.

📌 Team sentiment data helps identify burnout risk and capacity issues early.

📺 Watch us on YouTube

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Peter Kang on LinkedIn: https://www.linkedin.com/in/peterkang34/

Sei-Wook Kim on LinkedIn: https://www.linkedin.com/in/seiwookkim/

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