How Advertising Works

Cut to the Feeling: How Great Ads Get Under Your Skin

Guest: Darren Savage, Strategy Lead at BH&P

Season 4 kicks off with a bang — or more accurately, with a beautifully crafted idea that slowly gets under your skin.

In this episode, Becky sits down with Darren Savage — strategy lead at BH&P, teaching fellow at Lancaster University, guest lecturer at Oxford, and one of the best minds in advertising psychology today — to unpack the science, storytelling, and strategy behind campaigns that truly work.

From Guinness surfers to Specsavers sheepdogs, we explore the ads that don’t just get remembered — they get chosen. Expect a blend of behavioural science, brand storytelling, and creative truth bombs, all wrapped in Darren’s distinctly nerdy, endlessly likeable style.

Because in a world of complexity, clarity cuts deeper. And the best ideas? They don’t shout. They connect.

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