How Accepting a Gift I Didn't Know I Needed Changed My Life

A Story About Sales, Service, Generosity and Being Open to the Unfamiliar

Joe shares how a small gesture from a customer early in his career—a box of CDs—shifted his entire mindset about success, leadership, and service. This story traces how a simple act of generosity helped shape the principles behind Go Brewing and the belief that helping others get what they want is the real key to getting ahead.

5 Takeaways:

1. Accept the unexpected. The smallest gifts can hold the biggest lessons—if you’re open to them.

2. Succeed by helping others. Success follows from making others' lives better.

3. Connection beats persuasion. Great sales—and relationships—start with relatability.

4. Ask boldly. Sometimes all it takes is the courage to simply ask for what you want.

5. Pay it forward. When generosity shapes your actions, opportunity has a way of finding you again and again.

Shout-outs to Zig Ziglar, Ford and Alex Banayan.