How AI Is Rewriting the Brand–Consumer Relationship with Domenic Venuto, Horizon Media

AI is no longer a feature—it’s the invisible operating system shaping how consumers experience brands every day. From connected kitchens and cars to predictive personalization and real-time decisioning, AI is quietly raising expectations across every touchpoint.

In this episode of AI: Machine-Made Marketing, we’re joined by Domenic Venuto, EVP and Chief Data & Product Officer at Horizon Media, the world’s largest independent media agency. Venuto shares insights from CES, explains how AI is collapsing traditional marketing roles into real-time collaborative workflows, and makes the case for agencies reclaiming their role as true strategic partners—not just executional middlemen.

We explore why independence can be a competitive advantage in an AI-first world, how AI-native platforms are transforming client relationships, and what will separate agencies that thrive from those that fall behind as AI reshapes marketing at speed.