How AI Is Influencing Security Buying Decisions: What Marketers Should Know

Episode Summary: AI is affecting how cybersecurity teams operate and how security vendors build products. In this episode, Steve Piper, Founder and CEO of CyberEdge Group and author of the Cyber Threat Defense Report, is here to talk about AI-powered spear phishing, deepfake fraud, and how generative and agentic AI are being integrated into security platforms. Data from the 2025 Cyber Threat Defense Report shows: 82% of security professionals prefer tools with AI capabilities. 80% believe AI will reduce workforce needs in the coming years. More respondents say security teams currently have the upper hand over threat actors. For marketers, this clarifies something important: AI is influencing buyer expectations, product positioning, and hiring conversations across the industry. About Steve: Steve Piper is the Founder and CEO of CyberEdge Group, the largest marketing and research firm dedicated to serving cybersecurity marketing teams. He is also the Editor-in-Chief of Security Buzz, a leading cybersecurity news website. Steve is a highly regarded author, analyst, instructor, and consultant with more than 30 years of tech industry experience. He holds a CISSP certification from ISC2 and has authored more than a dozen books on information security topics. Links & Resources: Check out CyberEdge Group here. Security Buzz 2025 Cyberthreat Defense Report Steve Piper on LinkedIn Cyber Threat Defense Report Sponsorship Information: View the Sponsor One-Sheet CDR Sponsor Prospectus Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: [e-mail] Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you in the next episode!