How AI Is Changing your Digital Experience

For the first time in Safari’s history, Google’s search engine is losing ground.

More and more people are asking questions directly to chatbots like ChatGPT or Gemini.

But what does this transformation really mean?

Is it just a change of tool — or are we witnessing a true paradigm shift in how we relate to information and to each other?

We explore how the digital experience is evolving:

• What role will the smartphone play in the age of AI?

• What will happen to Facebook groups, forums, and the pleasure of asking for advice?

• And what if AI becomes too proactive?

• Who will end up controlling whom?