How AI Is Changing the Way Guests Plan & Book Travel
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How AI Is Changing the Way Guests Plan & Book Travel
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AI is becoming the new front door to travel discovery.
In this episode, Thibault Masson (Founder of Rental Scale-Up / RSU by PriceLabs) is joined by David Ciccarelli (Co-Founder & CEO of Lake.com) and Uvika Wahi (RSU by PriceLabs) to explore how AI-powered search is changing the way guests find, compare, and book vacation rentals.
We break down what’s actually happening across:
– Google AI Mode– ChatGPT (Chat vs. Agent Mode)– Perplexity Travel– AI-powered browsing tools– OTA AI integrations
Guests are no longer typing short keywords. They’re describing full scenarios. They’re asking AI to compare listings. They’re extracting cancellation policies automatically. In some cases, AI agents are even navigating booking flows on their behalf.
This is Part 1 of a two-part conversation focused on awareness and measurement. In the next session, we’ll dive into how to influence AI visibility and optimize for this new discovery layer.
If you manage short-term rentals, operate a direct booking website, or lead marketing for a property management company, this episode will help you understand where guest behavior is heading — and how to prepare.