How AI Changes Your Customers and You A Conversation with Mark Schaefer

In this episode of Beyond the Book, I sit down with legendary marketing thinker and author Mark Schaefer to talk about how AI is literally rewiring our customers—and what that means for you as a storyteller, creator, or author. We dive into his books Audacious, Belonging to the Brand, and How AI Changes Your Customers, exploring AI companions, trust transfer, personal branding, and how to build communities that become true advocates for your work. If you’ve ever wondered how to stand out, stay human, and actually thrive in an AI-first world, this conversation will light your brain on fire in the best way.

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EPISODE CHAPTERS:

00:00 Introduction to the Podcast and Guest

01:08 Mark Schafer's Journey and Books

01:47 The Impact of AI on Humanity

04:40 Positive and Negative Aspects of AI

08:32 Being Audacious in Marketing

15:35 AI in Storytelling and Marketing

18:53 AI Companions and Human Relationships

21:58 Trust Transfer and AI Recommendations

22:33 Navigating AI as Authors

22:54 Building a Personal Brand

23:45 Embracing AI and Content Creation

26:23 The Importance of Community

33:56 The Essence of Humanity in Marketing

38:21 Future Projects and Final Thoughts

ABOUT MICHAEL:

He has published 12 sci-fi novels, helped authors make $1 million+/year in memberships, and even worked on the Strategy Team for MrBeast.

ABOUT CREATORWOOD:

Creatorwood is the home for storytellers to turn their writing into films, discover new viewers, and run a film business.

The Movie Machine by Creatorwood integrates with the top AI video, image, audio, and storytelling models to help transform your writing into immersive worlds, incredible characters, and gripping films with significantly less time and cost.

Creatorwood also makes it easy to make money from your films inside our Streaming Platform. Specifically, Creatorwood allows you to upload your episodes, set them as free or paid (any price you’d like). Creators keep 80% of the revenue they earn on Creatorwood, and we pay out to creators in 130+ countries and accept payments from viewers globally.

You can join Creatorwood here: https://creatorwood.tv/