Horizons Pod with Nate Desmond

De: Marketing insights from the cutting edge of growth
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  • Subscribe at: https://horizonspod.com/ Join Nate Desmond as he dives deep into modern marketing. Each week, you'll hear war stories and tactical breakdowns from growth operators who've scaled products from zero to millions – from consumer apps saving tens of millions in acquisition costs to B2B companies charting their course to $100M+ in revenue. This isn't theory – it's a weekly masterclass in growth strategy, featuring makers and marketers who've built the products you use daily. Each episode unpacks the hidden mechanics behind viral loops, marketplace dynamics, enterprise sales motions, and acquisition strategies that actually work.

    horizonspod.substack.com
    Nate Desmond
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Economía
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Episodios
  • 1 Month of Usage in 48 Hours: Product-Market Fit with Maja Voje | Horizons Pod

    1 Month of Usage in 48 Hours: Product-Market Fit with Maja Voje | Horizons Pod
    May 6 2025
    Listen now on YouTube, Spotify, and Apple.—Maja Voje is the author of Go-To-Market Strategist and founder of Growth Lab, both of which build on her experience with 400+ launches across hundreds of companies.Here’s some of my takeaways from this week’s episode…1/ 🎯 Early Customer Profile > Ideal Customer Profile• Your first 50 customers won't be your ideal ones - and that's OK• Focus on finding customers with: burning pain points, willingness to pay now, adjacency to ideal customers, and low barriers to entry• Start with segments you can actually access and understand, then move upmarket2/ 🧪 Test, Don't Guess• Run actual experiments instead of endless analysis• Use ads to test messaging even before website traffic• Test one variable at a time (positioning, pricing, etc.)• When in doubt, talk to 5-10 customers3/ 💰 Price for Value, Not Competition• Capture 20-30% of the value you create• Start with competitor benchmarking if needed• For AI products, benchmark against human alternatives• Don't waste time finding the "perfect" price before having customers4/ 🎥 Social Proof is Your Best Bet• Real customer testimonials matter more than ever in the AI era• Record testimonials at events when possible• Focus on showing authentic enthusiasm and results• Use this as your first major testing variable5/ 🔄 Seven Go-to-Market Motions• Inbound (content, organic)• Paid acquisition• Outreach/sales• Community building• Account-based marketing• Product-led growth• Events/partnerships6/ 📞 Cold Outreach Still Works• Use data enrichment for mass personalization• Reference specific details about prospects• Start with warm outreach on LinkedIn• Focus on adding value before pitching7/ 🎮 Make Products "Perfect Enough"• For AI products, go beyond bare MVP• Focus on core value delivery• Ensure first impression drives retention• Test with high-touch onboarding initially8/ 📈 When to Add New Channels• When seeing diminishing returns in primary channel• When introducing new products/price points• When entering new market segments• Consider hiring experts vs learning yourself—Where to find Maja Voje: * Maja’s free GTM checklist: https://gtmstrategist.com/gtm-checklist* LinkedIn: https://www.linkedin.com/in/majavoje/* X: https://x.com/majavoje—In this episode, we cover:00:00 Introduction to Go-To-Market Strategies 01:39 Shifts in Go-To-Market Approaches 07:14 Identifying Product-Market Fit 12:16 Understanding Customer Profiles 16:54 Case Study: Loom's Customer Profile 23:17 Overcoming Analysis Paralysis 31:13 The Power of Cold Outreach 42:19 Pricing Strategies for Startups 47:13 Proof of Product-Market Fit 53:06 Handling Failure and Learning 56:38 Structuring Experiments for Results 01:01:32 When to Level Up Growth Strategies 01:05:12 Lightning Round: Quick Decisions—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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    1 h y 6 m
  • Stop Adding Marketing Channels (Until You Hit $1M) with Sherry Jiang | Horizons Pod

    Stop Adding Marketing Channels (Until You Hit $1M) with Sherry Jiang | Horizons Pod
    Apr 29 2025
    Listen now on YouTube, Spotify, and Apple.—Sherry Jiang is the founder and CEO of Peek, an AI-powered personal finance platform helping users track and grow their net worth. Previously at Google, where she worked on Google Pay's growth in India, Sherry made the bold decision to leave big tech in 2021 to pursue entrepreneurship in Singapore.Here’s some of my takeaways from this week’s episode…1/ 🎯 Master One Channel Before ScalingThe first $1M in revenue can come from mastering a single marketing channel. Don't spread yourself too thin across multiple platforms—go deep before going wide. For Peek, LinkedIn organic was the golden ticket, driving hundreds of beta signups through authentic storytelling.2/ 🧪 Right-Size Your ExperimentsThink like a poker player: Make small bets to test hypotheses before going all-in. Start with minimal viable experiments that let you validate assumptions without depleting resources. A good rule: If an experiment fails, it shouldn't threaten your core business.3/ 👥 The "15 Core Users" Rule Rather than trying to deeply understand hundreds of users, focus on 15 power users you know "as well as your siblings." Look for users who proactively provide feedback and engage with your product—they'll give you the insights needed to build something great.4/ 📱 Prototype > PerfectBuild quick, throwaway prototypes to validate ideas fast. One prototype per month is a good cadence. Don't worry about perfect branding or polish—focus on getting behavioral validation from real users. As Sherry says, "I don't care if the colors aren't on brand."5/ 💡 Local > Global Don't confuse "US market" with "global." Start with geographic focus and expand strategically. The world has 8B people—the US has 300M. Regional focus lets you deeply understand users and build for their specific needs before expanding.6/ 🎭 AI as Writing PartnerUse AI as a writing assistant and research accelerator, not a replacement. Feed it your "word vomit" and let it help structure thoughts. For research, use it to spot patterns and generate insights that would take humans weeks to compile.7/ 📊 Story > StatsDon't just show data—tell stories with it. Even with limited data (like one month of transactions), you can craft meaningful narratives about spending patterns and behaviors. Focus on progressive revelation of information with clear hooks and resolutions.8/ 🎬 Content Format Follows PlatformDifferent platforms demand different approaches: LinkedIn rewards professional insight, TikTok needs extreme authenticity, Reddit requires pure value-add with zero self-promotion. Don't copy-paste content across platforms—adapt to each one's native language.—Where to find Sherry Jiang: * Peek: https://peek.money/* LinkedIn: https://www.linkedin.com/in/sherrypeek/* X: https://x.com/SherryYanJiang—In this episode, we cover:00:00 Introduction and Background 05:37 Learning AI Coding as a Non-Technical Founder 11:16 Onboarding Challenges in Personal Finance Apps 16:55 User Acquisition and Building Trust 19:51 Understanding the Founder Journey 21:10 Navigating Switching Costs in Startups 22:36 Assessing Product-Market Fit 26:33 The Art and Science of Founding 29:32 Merging Data and Intuition 33:19 Thinking in Bets: Lessons from Poker 36:19 Marketing Strategies and LinkedIn Success 38:30 Building a Personal Brand 44:26 Customer Retention and Insights 49:47 Prototyping and Testing for Product Market Fit 50:59 Channel Optimization Post Product Market Fit 53:15 Localization Strategies for Diverse Markets 55:07 Underrated Marketing Channels: Insights and Opportunities 57:15 The Impact of AI on Personal Finance Management 01:02:50 Lightning Round: Quickfire Marketing Insights—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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    1 h y 8 m
  • B2B Doesn't Mean Boring-to-Boring with Gastón Tourn | Horizons Podcast

    B2B Doesn't Mean Boring-to-Boring with Gastón Tourn | Horizons Podcast
    Apr 22 2025
    Listen now on YouTube, Spotify, and Apple.—Gastón is a poetry-obsessed CMO whose marketing campaigns are powered by literature and code - leading him from Google to wonky vegetables, with successful stops at dating apps and AI news along the way.Here’s some of my takeaways from this week’s episode…1/ 🎯 Brand First, Growth Second: A strong brand narrative naturally drives growth metrics. Don't chase numbers at the expense of story—focus on building a compelling narrative that resonates with your audience and the metrics will follow.2/ 🗣️ Customer Understanding > Dashboard Data: While analytics are valuable, nothing beats direct customer observation and feedback. Post-checkout surveys asking "why did you join?" and "what concerns did you have?" provide deeper insights than surface-level metrics.3/ 🎨 B2B ≠ Boring-to-Boring: Business buyers are humans first. They're thinking about promotions, career growth, and personal success—not your product features. Connect with the human truth behind business decisions.4/ 🔄 Consistency ≠ Repetition: Brand consistency isn't about parroting the same phrases—it's about staying true to core values while varying your expression. Use different words to convey the same meaning to keep messaging fresh and engaging.5/ 🌍 Local > Global in Marketing: When scaling internationally, empower local marketing teams over centralized control. While less efficient, local teams better understand cultural nuances and market opportunities.6/ 💡 Make the Familiar Strange: The best marketing makes familiar things unfamiliar (and vice versa). Like literature, great campaigns help people see everyday things in new ways.7/ 🎭 Values > Neutrality: Don't fall into the trap of neutral, bland messaging when expanding to new markets. Local brands succeed because they speak authentically to their audience.8/ 🎓 Growth vs. Efficiency is a Trade-off: There's no perfect solution in marketing—just trade-offs. Choose whether to optimize for growth (local control, higher costs) or efficiency (central control, lower costs) based on business objectives.—Where to find Gastón Tourn: * LinkedIn: https://www.linkedin.com/in/gtourn/* Oddbox: https://www.oddbox.co.uk/—In this episode, we cover:00:00 Introduction and Background 03:20 The Importance of Meaning in Marketing 13:48 Combining Literature and Technology 25:29 Insights from Startup Marketing 28:57 The Importance of Marketing in Product Success 32:03 Cultural Insights in Dating and Marketing 34:11 Challenges of Global Marketing Localization 36:46 The Risks of Big Brand Marketing 39:32 Balancing Centralization and Localization in Marketing 42:04 Trade-offs in Marketing Strategies 46:26 B2B Marketing: Connecting with Real People 48:47 Consistency vs. Repetition in Brand Messaging 54:24 Understanding Customer Motivations at Oddbox 57:13 The Value of Teaching and Learning from Students—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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    1 h y 6 m
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