Are you doing all the marketing but nothing seems to be working?

Do you want to stand out as the "go to" stager in your area?

Would you like to be more effective when articulating our value?

In this episode I interview Heather Cook of the Social Stager, a brand and website strategist who spent over a decade building and running a successful Home Staging Business.

We discuss:

• What is missing from most marketing strategies
• Why you might feel as though you are working hard at your marketing but still blending in
• How focusing only on services keeps a stager stuck and competing on price
• Ways that you can effectively articulate your value so that you stand out
• What a Home Stager with real authority in her market looks like
• How messaging changes when someone is clear about their value

In this episode I interview Krsten Brown and Amy Keely, co owners of Salt +Pine- a boutique staging company based in Rhode Island. Known dor its distinct stylee and brand presence, Salt +Pine has been featured in Apartment Therapy, Architectural Digest and HGTV.

You will learn:

• Why Kristen and Amy intentionally decided to build a boutique staging company rather than a high volume operation
• How they stay profitable while competing with lower priced companies
• The role their unique style and brand identity have played into their success
• Where most of their staging business comes from
• How they educate Real estate Agents about the true value and pricing of staging
• Why they added furniture sales to their website
• How they built a team to grow and scale their business

Have you ever wondered what it would really be like to transition from being a Home Stager to full Interior Design?

In this episode I discuss this with Juliana Ewer of JSquared Home Designs in Houston, Texas.

You will learn:

• The #1 piece of advice Juliana gives Home Stagers who want to do Interior Design
• Why going to market and industry events helps speed up growth in your Interior Design Business
• What working with a "reciever " is like and how it is an integral tool in the Inbterior Design process
• How Juliana "wows" clients on "reveal day"
• The association that was a game changer for Juliana's business, especially at the beginning
• How Juliana hosted a luxury event that attracted Real Estate Agents