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When a loved one receives an Alzheimer's diagnosis, families often feel overwhelmed and uncertain where to turn. For home care agencies serving these families, having the right resources and training can make all the difference in providing compassionate, effective care. That's where the Alzheimer's Association comes in.

In this enlightening conversation with Claire Corwin, Program Director of the Alzheimer's Association, we uncover the wealth of free resources available to both home care agencies and the families they serve. Claire, whose journey began while caring for her own grandmother, shares her expertise on everything from specialized dementia training programs to emotional support services.

"We want to make sure we're maximizing quality care and support for people living with dementia," Claire explains, highlighting the Association's mission to accelerate research while supporting those affected today. Home care agencies can access free educational programs covering critical topics like effective communication strategies, managing challenging behaviors, navigating end-of-life care, and understanding the diagnostic process. The "Essentials" certification program offers professional credentials for caregivers who want to specialize in dementia care.

Perhaps most valuable is learning how these resources can be integrated into your agency operations. The 24/7 helpline (1-800-272-3900) provides not only support for families but also guidance for professional caregivers facing difficult situations. Community engagement opportunities like the Walk to End Alzheimer's help agencies build relationships while demonstrating their commitment to quality dementia care.

Whether you're looking to enhance your caregivers' skills, provide emotional support for your staff, or connect clients with valuable community resources, this episode outlines concrete steps to establish a productive partnership with your local Alzheimer's Association chapter. By leveraging these connections, you'll not only improve the quality of care you provide but also position your agency as a specialized resource for families navigating the dementia journey.

Reach out to your local Alzheimer's Association chapter today to explore how they can help strengthen your dementia care services while supporting the families who need you most.

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Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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Breaking through the noise in healthcare marketing requires more than persistence—it demands a fundamental shift in approach. This eye-opening training video reveals the stark contrast between ineffective marketing tactics and strategies that genuinely resonate with skilled nursing facility staff.

Watch as we demonstrate a typical failed interaction: rushing into a social worker's office, using inappropriate terminology (calling patients "clients"), focusing exclusively on services rather than solutions, and completely disregarding the professional's limited time. The cold shoulder that follows is inevitable and all too familiar to many healthcare marketers.

Then witness the transformation that occurs when the same representative returns with a solution-focused approach. By introducing a specialized "discharge package" designed specifically for patients transitioning home from skilled nursing facilities, the conversation shifts dramatically. What makes this approach successful is its laser focus on addressing a genuine problem—patient regression after discharge—rather than simply promoting services.

The training emphasizes critical practical wisdom that's often overlooked. When a social worker expresses interest, schedule your next meeting immediately rather than promising to "call later." Be transparent about reasonable budgets for lunch-and-learns, as healthcare professionals appreciate partners who prioritize patient care over marketing extravagance. Most importantly, position yourself as a valuable resource by acknowledging their expertise while offering specialized insights they might not have considered.

Ready to transform your healthcare marketing approach from getting the cold shoulder to securing meaningful partnerships? This training provides the blueprint for making that shift immediately.

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Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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Ever wondered why some healthcare marketers effortlessly secure meetings while others struggle to get past the front desk? This eye-opening training demonstration reveals the stark contrast between ineffective and successful approaches when engaging facility gatekeepers.

Through a revealing side-by-side comparison, we expose common mistakes that doom marketing visits before they begin: disheveled appearance, lack of preparation, overlooking the receptionist's identity, and failing to differentiate your services. These seemingly minor errors signal disorganization and disrespect, creating barriers that even the best services can't overcome.

The transformation begins with simple yet powerful adjustments. Professional presentation immediately elevates credibility. Learning and using the receptionist's name creates genuine connection with someone who influences access. Coming prepared with organized materials and business cards demonstrates competence. Most critically, clearly articulating what makes your service different addresses the facility's specific needs rather than adding to their pile of generic marketing materials.

What resonates most powerfully is the reminder that receptionists are valuable team members deserving respect, not obstacles to bypass. As noted in the training: "That person at the front is very important and they are ignored." This perspective shift fundamentally changes the dynamics of facility visits.

Whether you're new to healthcare marketing or looking to improve existing approaches, these practical strategies will transform your facility visits from frustrating rejections to productive relationship-building opportunities. Watch now to discover how small changes in your approach can open doors previously closed to your organization.

Continuum Mastery Circle Intro

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev