Home Care Marketing: How Home Care Agencies Can Collaborate with the Alzheimer's Association

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When a loved one receives an Alzheimer's diagnosis, families often feel overwhelmed and uncertain where to turn. For home care agencies serving these families, having the right resources and training can make all the difference in providing compassionate, effective care. That's where the Alzheimer's Association comes in.

In this enlightening conversation with Claire Corwin, Program Director of the Alzheimer's Association, we uncover the wealth of free resources available to both home care agencies and the families they serve. Claire, whose journey began while caring for her own grandmother, shares her expertise on everything from specialized dementia training programs to emotional support services.

"We want to make sure we're maximizing quality care and support for people living with dementia," Claire explains, highlighting the Association's mission to accelerate research while supporting those affected today. Home care agencies can access free educational programs covering critical topics like effective communication strategies, managing challenging behaviors, navigating end-of-life care, and understanding the diagnostic process. The "Essentials" certification program offers professional credentials for caregivers who want to specialize in dementia care.

Perhaps most valuable is learning how these resources can be integrated into your agency operations. The 24/7 helpline (1-800-272-3900) provides not only support for families but also guidance for professional caregivers facing difficult situations. Community engagement opportunities like the Walk to End Alzheimer's help agencies build relationships while demonstrating their commitment to quality dementia care.

Whether you're looking to enhance your caregivers' skills, provide emotional support for your staff, or connect clients with valuable community resources, this episode outlines concrete steps to establish a productive partnership with your local Alzheimer's Association chapter. By leveraging these connections, you'll not only improve the quality of care you provide but also position your agency as a specialized resource for families navigating the dementia journey.

Reach out to your local Alzheimer's Association chapter today to explore how they can help strengthen your dementia care services while supporting the families who need you most.

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